Shredder Custom Baits is owned and operated by Robert Self and his wife, Joni Lee Self. Robert is a well-known, loved, and respected guitarist from Shreveport, LA. He has played for and with some of the greatest musicians and singers including B.B. King and David Allen Coe and has opened for headliner acts such as Tracy Lawrence, Molly Hatchet, Percy Sledge, Blackberry Smoke and many more.
In 2017, Robert was awarded the title of The Ark-La-Tex
“Guitarist of the Year”.
Robert is currently the lead guitarist for
and also performs with his wife, Joni Lee, as "Self-ish".
Although music is his passion and runs through his veins, his other passion has always been fishing. In fact, in December of 2019, he and his wife and children moved to Oil City, Louisiana, to be closer to their favorite place, Caddo Lake. You can find Robert and his wife, Joni Lee, out at Pete’s Shady Rest at Caddo Lake at least 3-5 times a week doing what they love to do....bass fishing... and they both reel in
some serious hogs too!
Robert began making custom baits in the spring of 2020 while being laid off due to the Covid-19 pandemic in hopes of being able to provide for his family while quarantined. The popularity of his custom baits exploded literally overnight and the need for an online store became evident as well as the need for their 18-year-old son, Kody, to jump in and help fill orders! Robert's wife, who has her own rich background in the music industry as well as in marketing and graphic design, decided that the greatest marketing concept was to incorporate Robert’s love for music into his products, hence the names of the baits and the super-cool guitar pick logo.
Shredder Custom Baits hopes to become your favorite new LOCAL lure company! New colors, designs, and products are always being added and MANY new things are on the horizon.